“The rise in OTT’s popularity is unsurprisingly correlated with TV viewers’ changing behaviors over the last decade. A Nielsen study from July reports that nine out of 10 US adults use linear platforms, but 88% have “live + time-shifted” viewing habits. The rise of “cord-cutting” means more people were consuming TV on their phones and/or computers, using services like Hulu, Roku, Amazon Prime and more.
Over the last few years, consumers have continued to shift their wallets and attention accordingly. Roughly 153 million Americans said they use OTT services in 2017. That number jumped 170 million in 2018, and is expected to reach 181 million in 2019, according to analytics site Statista.”