Why 2018 Was The Year OTT ‘Got Respect’

Why 2018 Was The Year OTT ‘Got Respect’

“The rise in OTT’s popularity is unsurprisingly correlated with TV viewers’ changing behaviors over the last decade. A Nielsen study from July reports that nine out of 10 US adults use linear platforms, but 88% have “live + time-shifted” viewing habits. The rise...
Brands Lean Into The Distributed World Of Esports

Brands Lean Into The Distributed World Of Esports

“With a young, engaged audience, esports presents a new opportunity for advertisers and marketers looking for the next generation of sports fans. The relatively nascent genre also brings pitfalls and risks, however. Teams, platforms and measurement companies are...