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CBS Plans 30+ Hours Of Digital Video Around Super Bowl

CBS Plans 30+ Hours Of Digital Video Around Super Bowl

While most sporting events require a subscription or authentication to watch online, CBS is setting up a wide net in order to maximize viewership. Despite the abundance of streaming coverage, the Super Bowl remains a TV-centric event. Still, with each passing year,...

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Why 2018 Was The Year OTT ‘Got Respect’

Why 2018 Was The Year OTT ‘Got Respect’

"The rise in OTT’s popularity is unsurprisingly correlated with TV viewers’ changing behaviors over the last decade. A Nielsen study from July reports that nine out of 10 US adults use linear platforms, but 88% have “live + time-shifted” viewing habits. The rise of...

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Brands Lean Into The Distributed World Of Esports

Brands Lean Into The Distributed World Of Esports

"With a young, engaged audience, esports presents a new opportunity for advertisers and marketers looking for the next generation of sports fans. The relatively nascent genre also brings pitfalls and risks, however. Teams, platforms and measurement companies are...

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Hulu Interested In Live Sports, As Subscriptions Rise

Hulu Interested In Live Sports, As Subscriptions Rise

“We are a subscription business, and we know through history that sports has a tendency to drive subscriptions, as does any exclusive and unique content,” Freer said. “We will be evaluating sports as an opportunity. Hopefully, we will be at the table when the time...

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When “Video Isn’t Just Video”

When “Video Isn’t Just Video”

With cable viewership down and streaming services rising, agencies and brands are challenged with the world of OTT. “Everybody comes in and says, ‘We’re the ones with the best source of inventory,’ and we’re like, ‘Okay?’ It’s challenging for us to — as compared to...

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